eBusiness Library

Below is a wealth of information to help improve your business, provided to you for FREE! Simply select the category below to view the documents available.

Your feedback on how these resources helped you generate new ideas to improve your busines is greatly appreciated.

 instant_yellow
Instant Yellow Pageshot! hot!
Once you’ve been through this guide, you’ll know precisely what it takes to make an ad in Yellow Pages stand out and work. More importantly, you’ll have a variety of powerful ads to choose from.
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 instant_testing
Instant Testing and Measuring hot!
Once you know these things, you have the power to make decisions, and good ones. You know which marketing campaigns to kill, or improve, and which to spend more money on.
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 instant_aliance
Instant Strategic Alliances hot!
Welcome to Strategic Alliances, your do-it-yourself guide to using other businesses to boost your profits.A strategic alliance is when you and another business go into a loose partnership, and help each other make extra profits. For example, a tree lopper may refer work to a lawn mower, and vice versa. They may give each other 10% of the price tag of any referred work. Suddenly, each has a ‘scout’ working for them. The number of suppliers the tree lopper may do this with is unlimited, although it’s probably wise to work with only one of each type of business.Once you’ve been through this guide, you’ll learn how to set up this type of strategic alliance for your business. Of course, there are many other types of SA’s that may apply to you. We’ll cover those as well. By the end of this guide, you’ll have a selection of strategic alliance ideas to get you started.This is the next step in your marketing success story. From this point on, you’ll know how to work with other businesses to beef up your bottom line.
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 instant_scripts
Instant Scripts hot!
Welcome to Instant Scripts, your do-it-yourself guide to writing incoming and outgoing telephone and face-to-face scripts that get results.Once you’ve been through this guide, you should know exactly how to put together scripts that sound natural and lead to a sale more often than anything you’ve ever tried. More importantly, you’ll have a selection of scripts to start testing.This is next step in your marketing success story. From this point on, you’ll have the skills to make scripts work for you.
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 instant_reffral
Instant Referrals hot!
Once you’ve been through this guide, you’ll know precisely what it takes to stimulate loads of referrals. More importantly, you’ll have a selection of strategies to get you started.
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 instant_radio
Instant Radio Campaigns
Once you’ve been through this guide, you should know exactly how to put together a powerful radio commercial that gets noticed, and acted upon. More importantly, you’ll have an understanding of radio campaigns, and the industry, to get you started.
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 instant_quotes
Instant Quotes
Once you’ve been through this guide, you should know exactly how to put together quote forms and follow up scripts that beat the pants off your competitors (and anything else you’ve ever tried). More importantly, you’ll have a new process to start testing.
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 Instant_press
Instant Press Release
Once you’ve been through this guide, you’ll know precisely what it takes to write an effective press release and supporting documentation. More importantly, you’ll have a selection of powerful press releases to get you started.
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 Instant_press
Instant Press Advertising
Once you’ve been through this guide, you’ll know precisely what it takes to make an ad work. More importantly, you’ll have a selection of powerful ads to get you started.
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 instant_sales
Instant Point of Sale
Once you’ve been through this guide, you’ll know precisely what it takes to produce a Point Of Sale System, which generates increased sales. More importantly, you’ll have a selection of effective systems to get you started.
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 instant_newsletter
Instant Newsletters
Once you’ve been through this guide, you’ll know precisely what it takes to produce a newsletter, which not only gets read, but results in increased sales. More importantly, you’ll have a selection of effective newsletters to get you started.
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 instant_loyalty
Instant Loyalty Strategies
Once you’ve been through this guide, you should know exactly how to put together strategies that work, yet don’t cut heavily into your profit margin. More importantly, you’ll have a selection of developed strategies to choose from.
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 instant_host
Instant Host Beneficiaries
Once you’ve been through this guide, you should know exactly how to approach other businesses and how to come up with offers that will encourage their database to deal with you. More importantly, you’ll have a selection of host beneficiary ideas to get you started.
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 instant_flyers
Instant Flyers
Once you’ve been through this guide, you should know exactly how to put together effective flyers that get read, and acted upon. More importantly, you’ll have a selection of strategies to get you started.
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 instant_directmail
Instant Direct Mail
Once you’ve been through this guide, you should know exactly how to put together powerful sales letters that get read, and acted upon. More importantly, you’ll have a selection of direct mail strategies to get you started.
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 instant_classified
Instant Classified Advertising
Once you’ve been through this guide, you’ll know how to put together effective classified advertisements that get noticed, and acted upon. More importantly, you’ll have an understanding of classified advertising, and the laws relating to it, to get you started.
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 instant_businessletter
Instant Business Cards and Letterheads
Once you’ve been through this guide, you should know exactly how to put together a set of business stationery that looks good, but more importantly, does some good for your bottom line. On top of that, you’ll have the drafts of your new business cards and letterheads complete, ready to take to the printers.
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 instant_brochures
Instant Brochures
Once you’ve been through this guide, you should know exactly how to put together powerful brochures that make your prospect want to take ACTION. More importantly, you’ll have a selection of new brochures to start testing.
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